X (formerly Twitter) is a high-speed, text-heavy environment ideal for real-time engagement and networking with journalists and industry influencers. To promote your music effectively on this platform...
Your Music Is Intellectual Property. Start Managing It Like a Business. Independent artists, songwriters, producers, and rights owners lose money every day — not because their music isn’t good enough,...
Independent Artists usually promote music with Facebook. To do this successfully, you must utilize short-form video (Reels) and niche community building. Facebook remains a critical tool for reach, pa...
Instagram monetisation for independent artists has shifted from purely ad-based revenue to a mix of direct fan support and content-performance rewards. To access these features, you must have a Profes...
Your Social Media Is a Low-Budget Superpower Social media isn’t just about posting for independent artists. It is one of the most powerful tools you have to grow your audience, promote your new releas...
For an independent artist, few opportunities move the needle like strong editorial playlist placement. While algorithms matter, human-curated editorial playlists still shape discovery, influence taste...
The “Premium” Payout: Where Fewer Streams Mean More Money Welcome back. Last week, we covered the high-volume, high-threshold world of Spotify. This week, we are pivoting to its biggest ri...
LAGOS, NIGERIA — January 26, 2026 — Yivera Co, a global music technology and digital distribution company dedicated to empowering independent artists and rights holders, today announced the appointmen...
Welcome to Part 1 of our new series breaking down the relationship between your streams and your bank account. We’re kicking things off with the titan of the industry: Spotify: Spotify is often ...
You are reading the words of your New Captain and Yivera’s new Head of Marketing and Communications, Gabriel Shodunke, known in some quarters as OBP (Omobabapension), and this is our first ‘offi...