We at Yivera thought you should know: that there are three things artistes are designed to fall back on after a run of their career ends.
Your name
Your catalogue
Your revenue
Every promotion you do, every content you put out, and every penny spent is so you can make a name, build your catalogue and then make money. The investment is majorly on your name and catalogue, so you eventually recoup more revenue. This is why a music career is not a sprint but a marathon race and is obviously the reason why you must be very intentional in the way you make all three work.
Your name is so important that even long after you stop music, your generations can leverage its relevance. Likewise, your catalogue and your revenue if you invest it properly. A good example is Michael Jackson. The children do not work much because they inherit a name, catalogue and revenue tidy enough to help them thrive in life.
Don’t just put out music, allow the right distro to put your music in the stores and also help you collect your revenue. When you do, then use everything within your power to make and promote more music so you can add more relevance to your name. The journey is only worth it if you have the right understanding and consciousness to promote yourself.
