This is by far the most important effort an artiste can make to differentiate their sound, look and presence. Artiste branding is the process of creating a unique identity for an artist’s career.
This involves gathering, collating every unique element about the artiste’s life, and turning them into an asset that can be used continuously to engage the audience. This helps fans differentiate the artiste from others in the same genre as well as become attached emotionally over time by creating a unique perception about the artiste.
Branding encompasses the way you present yourself visually, sonically, and emotionally to your audience. Your brand is how people perceive you and what they associate with your music. Artiste who intend to brand themselves should define their brand identity (logo, symbols etc.), Unique selling proposition (USP), story, voice etc. which connects them to the fans beyond the music itself.
HOW TO BUILD AN ARTISTES BRAND
– Define your unique style, strength and likes.
– Define your USP (Unique Selling Point)
– Convert the above elements into logos, color, style.
– Let all your assets reflect these elements.
– Understand your audience.
– Create a strong online presence.
– Network and collaborate.
– Be consistent.
When branding is done well, the assets could also be put on sale as a merchandise, hence fetching the artiste and his/her team an extra money. Branding enables easy marketing and has the capacity to put an artiste on the lips of the audience longer than the effect of a good song can.
YIVERA… Life made easier.
Thanks for the insights given here.
Getting information helps us grow.